The online shopping experience has to be social and comprehensive – Want their shopping experience simple and straightforward. Shopb based on future needs – Tend to purchase when the need is immediate. More selective and more likely to buy a product that fits all of their requirements – Stop shopping after they find the first workable product. Buy gifts for others too – More likely to spend money on themselves. Make impulse purchases – Tend to think logically when making purchase decisions. More responsive to marketing emails, coupons and sales – Less interested in discounts, deals, or out-of-season sales. More receptive to other people’s opinions – Like to research products before purchasing. Need online chat feature, dicussion forums, high-quality visuals, customer reviews – Need detailed product descriptions, feature comparisons to other similar products, and customer reviews.