The biggest reason for online business failure is no or almost zero conversions. Reasons for a low conversion rate : bad user interface, incomplete or improper product information, high cost, zero product reviews, untrusted payment gateway, no assurance, little credibility, unable to find a product, competitors offer lower costs, product out of stock, takes too long to load, no customer support. How to increase your conversions : updated site design. Improve landing page quality : customer reviews, product videos, detailed product description, social sharing buttons, clear or prominent call to action, authenticity, protected purchase, button color, high quality images, structured data, page speed.
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Amazing infografic 😉