Create a content marketing strategy before starting : nothing good starts without build a plan. An ecommerce business needs a content marketing strategy. Write a list of all the methods you plan on using to reach out to customers, whether it be blog sports, videos or newsletters. With social media , consider diversifying your platforms : social media is always a tough sell for ecommerce companies, since it’s tough to figure out which platforms work best in certain markets. There’s a simple solution to this. Diversify. and eventually cut the platforms that don’t work well. Make your own orginal content : nothing builds a strong connection with your customers like orginal content. Tying into your content marketing strategy from above you have the unique opportunity to choose between unoriginal or original content. Automate your social networks : not all social content needs automation, but you’ll find that planning your social strategy frees up time for other tasks in your business.
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